Sonja Lang is the designer behind Tyra Clothing. After finishing her studies in Vienna, Austria, she
debuted with a fully functional, nicely useable everyday men’s wear line. Her first international
success as the head of Tyra was achieved in München, at the seasonal ISPO trade convention, where
she was nominated the first place of ISPO’s Brand New Award, which pointed the international
fashion’s spotlight on her collection.

Tyra Clothing successfully participated on the fashion weeks of Barcelona, Berlin, Vienna and New
York, where her 2012 Spring collection named Hollyroof was introduced. The exquisiteness of the
products lies within the fact that most of them are made of cotton, bought from the same Italian
factory, from which the leading denim producing companies get their material. These fabrics are
comfortable, easy to wash and to say the least prepared with essential oils so that they prove to be
skin friendly.

Functionality is the most important criterion of the design, which gives the products a sporty feel
while keeping their everyday elegance. Athletes and contemporary musicians like to pick from the
collection. During the last Formula 1 season the test pilot Sakon Yamamoto contributed in designing
a few pieces.

Szonja Lang
Tyra Clothing designed by

Szonja Lang

Szonja Lang — fashiondesigner, stylist creative director at Tyra , designer at Mayo teacher and fashion consultant at Werkakadé favourite projects: 2016 ISPO BrandNEW Award adjudicator in Munich Germany 2015 Dolls for Unicef 2014-15 Fashion Week Berlin with Mayo Chix 2012 Fashion Week Vienna at MQ with SLANGSLANG 2011 September New York Fashion Week presentation at Nolcha 2011 July Styling for Sakon Yamamoto Formula 1 Driver (Virgin Team) 2011 July Fashion Show by Sonja Lang - Formula 1 Official After Party 2011 May Fashion Week Vienna – exhibiting with Tyra Clothing by Sonja Lang 2011 establishing the brand Sonja Lang 2010 August Expo Shanghai Styling of Katti Zoob Exhibition 2008 – Present Styling and costume design of musicvideos 2008 – Present Lecturer, Werk Academy, Budapest – courses about textile technology, fashion design 2007 - 2012 Creative director, fashion designer of Twister Jeans 2007 January Trade Show Bread&Butter Barcelona, Spain - exhibiting with Tyra Clothing 2006 September Red Bull – Tyra Clothing Floor Masters Break Dance show 2006 July Trade Show Bread&Butter Barcelona, Spain - exhibiting with Tyra Clothing 2006 February ISPO Munich, Germany 1st place BrandNew Award in the Category of Style 2006 February First-blue online award 1st place Styling, Germany 2002 - Present Creative director, fashion designer of Tyra Clothing 2002 establishing the brand Tyra Clothing 2001 Degree in Knitweardesign - thesis for Chiemsee Germany 1998-2001 Fashion Institut Vienna MODESchule Wien College for Knitweardesign

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